Blog #3 VALS Segment

Ann Taylor

I do agree with the VALS Segment on consumers. I think that they are very accurate with our target person for Ann Taylor.

The target market for Ann Taylor are women ages from 30-45. They carry chic and sophisticated clothing for the working women in the business industry. From business savvy pieces to everyday wear, Ann Taylor carries an assortment of clothing to equip the modern day woman.

The customers at Ann Taylor are definitely achievers. The women who shop at Ann Taylor are usually established right now with a family to provide for. They are extremely focused on their family and job, and are typically the bread winners in the household. They are power house women who are always up to speed on the latest trends and gadgets because to them time is money.

Another point to include is that Ann Taylor customers are thinkers. They are well educated and tend to dress conservative. Their main priority in picking out pieces that are trendy and comfortable because they are, yet again, always on the go.